A Lesson on Values from new Texas Longhorn Basketball Coach
Wouldn't it be great if everyone in your company fully understood AND actively exhibited your core values?
Say one of your core values is "ownership" (treating the company as if one were a founder). What does that mean, and how would one exhibit this value? More importantly, each employee would likely have a different interpretation and would exhibit this core value in different ways.
I'll give you the benefit of doubt and assume that there's at least some agreed-upon definition of what it means to exhibit ownership. In the heat of battle when deadlines are approaching and people feel the pressure of completing "their" assignments, what happens to the value of ownership? Most people would naturally look after their own interests first.
Furthermore, core values are almost always forgotten or ignored over time. You may have your core values posted on your website and proudly hung in your corporate main office, but humans forget. "Out of sight, out of mind" is a reality, especially when things get busy.
Shaka Smart, the new head basketball coach at the University of Texas (Longhorns) has a solution that just might work in the corporate world.
An article in the August 3, 2015 issue of Sports Illustrated describes how Smart assigns one of his five core values - appreciation, enthusiasm, unselfishness, teamship, and accountability - to each day of the week.
For example, Tuesday is "Enthusiasm" day. On Enthusiasm Tuesday, he might ask his team to infuse passion into every activity. By the end of the day, they exhibit passion and feel the full power of being enthusiastic. They "get" enthusiasm at a very core level. On Appreciation Day, he might ask each player to show outward appreciation for someone or something, and to demonstrate their appreciation openly.
What if you were to take a similar approach? Pick your top five values and assign one to each day of the week. Remind people each day of the value to be exhibited on that day. Then, sit back and watch your entire organization thoroughly grow into your values.